Gigi Hadid is one of the most beautiful and sought-after models of the moment (link), Official Victoria's Secret Angel, has always been a protagonist both as a testimonial and as a gossip character in magazines across the world. There its beauty, like that of his sister (link), never goes unnoticed and together with a good marketing strategy can give exceptional results in the field of fashion.
The perfect example on the subject of visibility and co-branding, is that of the partnership between the Hadid sisters and Tommy Hilfiger, in autumn 2016 in fact both were the leading names in the parade of the American brand and in particular Gigi Hadid dressed in a modern outfit Barbie Stylist.
THE'idea liked journalists and social media so much that they immediately had the top executives activated Mattel (owner of the brand Barbie) to make a doll with the features of blonde model in a chic version like Tommy Hilfiger he had thought it. Said and done, a year later the Barbie Special is on the market reserved for collectors only.
The same American designer said: <la collaborazione tra Gigi and Barbie represents a major turning point in the history of our brand's partnerships with pop culture icons> adding <Barbie TommyXGigi celebrates a key moment in the history of women's clothing signed by our group>.
In short, it seems that everyone liked this idea, especially the collectors who are ready to buy it at auction special edition doll in figures close to $ 15,000. Not bad for a nice idea born backstage joking and laughing.
The same Gigi Hadid, enthusiastic about the project, renewed his willingness to lend his image again to free title to make other brand outfits, aware that every doll sold will help theTommy Hilfiger foundation"Engaged in scholarships for deserving young people.
And which two versions do you prefer that of natural Gigi or in Barbie?
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