Yves Saint Laurent is one of the most famous and appreciated brands in the world panorama of fashion. Elegance timeless e refinement make the French brand an icon of style still sought after by the general public and appreciated by professionals.
Raised in the forge of talents of Maison Dior, up to covering the role of artistic director, in the early 1960s Yves Saint Laurent is detached from the Paris brand to give life to its own fashion house.
In addition to innovations in clothing, he was among the first to export menswear in the female wardrobe (blazers, Saharan jackets, trench coats, etc.) the brand Yves Saint Laurent is best known for accessories such as: bags, perfumes and eyewear.
Iconic is his sunglass campaign in the mid-60s with the beautiful model (then just adult) Betty Catroux who will become his very personal muse and confidant.
After more than 50 years, Anthony Vaccarello, current artistic director of the maison YSL, wanted to recall the former model to once again represent the French brand and the media effect was certainly successful.
In addition to the eyewear line Betty Catroux he posed and attended the fashion week of the brand together with Catherine Deneuve and Loulou de la Falaise, two other style icons related to YSL.
And what do you think? Consider this choice a right tribute to one of the masters of fashion or a simple one marketing operation to draw attention?
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