Anyone who has browsed a newspaper or navigated on company, will have noticed the model perfection, beautiful, impeccable, without a thread of cellulite, stretch marks or other signs of aging. By now Photoshop took over e often post production errors they can feed non-tender gossip. By Ines Petrelli (Facebook - Instagram - Blog).
Colli stretched like those of a giraffe, arms that thin to disappear but above all backgrounds clearly retouched to change the line of buildings or furniture are just a few examples of how excess in photo retouching genres of real monsters.
Now, fortunately, many Models or celebrity of show business, they reverse the trend, they almost compete to appear natural, perhaps without make-up or just a wake-up call. The hashtag #perfectlyimperfect it is very popular and was launched a couple of months ago by the model Elizabeth Pipko (link) which, to pose for Vizcaya Swimwear, decided to give up digital tricks and help.
An excellent idea of marketing that on the one hand has helped to bring the public closer to the brand, increasing sales, and on the other to raise public awareness of having a more peaceful relationship with one's body.
Also Desigual he wanted to follow this path by launching his partner "Summer Without Complexes" in which Photoshop viene bandito da ogni scatto pubblicitario.
A commercial gimmick which once again has borne fruit as stated by Daniel Perez (director of communication) pointing out that the brand intends to approach the public: "The key to our success has always been the conviction of wanting to dress people, not bodies".
And indeed he chose the model for the swimwear line Charli Howard (video link) famous for having posted his photo with cellulite. The images of the campaign have become viral and have received the approval of many women.
The last in order of time is Asos, a famous site e-commerce which, to promote its latest swimwear line, has chosen girls who are certainly beautiful and smiling but without hiding their small imperfections such as cellulite, stretch marks or facial imperfections.
However there are those who disagree with thetotal abolition of Photoshop, We are talking about Kim Kardashian, undisputed queen of social media but above all famous for her "side B” e per le curve da capogiro.
La star all curvy has always made extensive use of "selfie", emphasizing in each photo the lack of defects and thanking for his "luck" the many hours of gym, the strict diet and an enviable gift from mother nature.
But not all that glitters is gold paparazzi on a Mexican beach during a vacation with her husband Kenye West, Kim showed a "side B"Not so tonic and the fans, always fascinated by its curves, were disappointed by this"lie“, So as to express their bewilderment with a massive unsubscription from its Instagram profile (link).
We personally believe Kim beautiful by nature without having to resort to tricks or excessive changes. His photos "without" and "with" and Photoshop they prove it, but sometimes for the red carpet star accepting the passing of age is really hard.
And what do you think? Do you really consider the digital help indispensable for your photos?
Greetings from your Ines (Facebook - Instagram - Blog).
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