Coco de Mer, the London luxury lingerie brand (link), has a very special fan: Pamela Anderson. The former baywatch lifeguard in fact it has always been a testimonial and admirer of the creations "Made in the UK"And from 2017 it is also fashion designer with a line all his own inspired by his sensuality.
During the presentation press conference, which took place at Covent Garden Hotel of London, the Anderson stated that the underwear of Coco de Mer it is unique, elegant and sexy. All these features convinced her to sign the brand's new line with her name, giving life to the collection: Pamela Loves Coco de Mer. 
The line is inspired by the glamorous from the 50s and 60s and pays tribute to cinema stars like Brigitte Bardot. A collection that wants to be playful, sexy and sophisticated but always in line with philosophy Coco de Mer who plans to wear a garment erotic with elegance allowing every woman to wear them.
The wish of Pamela Anderson wants to be to help women live their own life to the fullest sensuality setting aside the very rigid aesthetic standards, such as those imposed by Victoria's Secret (link), to clear sensuality at all levels and nuances.
2017 has been a year full of projects for the Canadian model / actress increasingly committed topolitical and social activism (particular with regard to animal rights) and that will soon also reach the cinema with a documentary directed by a German director Werner Herzog.
And this is just a new beginning for the 50 year old diva, soon to be the protagonist behind the camera again, after the experience with Bob Dylan's son for the magazine ODDA, and will be a guest of the first lady Melania Trump (link) to which he donated a faux fur coat it's a letter, asking her to be a better example embracing the animal rights awareness campaign PETA.
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And you, what do you think? Do you like this new adventure of the most famous lifeguard of all time?
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