In the panorama of fashion the figures of the Fashion Influencer, that is, people with follow-up social network of hundreds of thousands of fans who are able to shift the balance of public purchases towards a given object of desire, simply by posting a photo while wearing a garment or a product that they intend to sponsor, the sales for the brand that commissioned the advertising.
It's the new one advertising frontier, direct, targeted and so penetrated into our lifestyle almost to have a subliminal effect (link).
Il ruolo degli Influencer it is so fundamental that no fashion house, and large company in general, can do without it. If then the Influencer in question has a blog personal or record video of his everyday life (to then upload them to YouTube) then we are faced with a / a Fashion Blogger.
The importance of being called Chiara!
Their names could be unknown to most ... but in the world that counts and for the younger ones (always active with theirs smartphone) are real ones celebrity, worship like religious icons, we're talking about Fashion Blogger most famous of Italy: Chiara Ferragni, Chiara Nasti is Chiara Biasi, their every advice is like a dogma.
Of Chiara Ferragni we have already dealt with previously (link), while for the Nasti and the Biasi there will be a different occasion as articles are planned “ad hoc"On the world of Influencers, Bloggers and Web Stars. However the element that groups these three young girls together is only one ... they are "money machines“.
Every fashion brand has Bloggers / Influencers who work incessantly for them, write articles, advertise products and give style advice always and only focusing on the communication and never on sale (link), for purchases you always carry the visitor on a channel of dedicated shopping (online or physical store) so as to make this step "information - desire - purchase”Sub-unconsciously automated.
And in a world where often to appear is more important than to be, conforming to a style and following trends is synonymous with belonging to a community, group or culture. Thus also being anti-conformist has become in turn of fashion. But fashion is the only one that always returns, even at different times and times.
And what do you think? Do you really think that the advice of the great Blogger / Influencer is useful?
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