THE social network and of blog (link) entered firmly into the daily life of each of us (link). In particular we are connected to the network 24 hours a day without even realizing it anymore. All this technology it constantly makes us dependent on the desire to spy on what happens on ours social profiles and on those of the people we follow.
No research is needed prestigious universities to confirm what each of us has under our nose every day. The new generation called the "millennials"(Ie all those born after 2000) is completely addicted from new technologies, social accounts (of various nature and morality) and chronically dependent from smartphone and powerbank.
THE millennials they are less and less affected by advertising on TV or in newspapers, but what they believe as the Bible are the articles of the online blog, for them bloggers are the new messiahs. The reviews and of course the social network of web stars, of which they are avid fans, are often their only sources of information and of which they follow every advice above all in subject of purchases.
Considered all the same shopping concept it has evolved so much that it has been studied in marketing with a more approach multimedia (link).
I consumatori infatti hanno già un’idea sui pro e contro del prodotto che stanno per put in the cart and impulse purchases are becoming increasingly rare as buyers they know what they want and, trusting their favorite blogger (or vlogger), they have no uncertainties.
THE blogger or influencer successfull (link) play a fundamental role and are able to influence the purchases of this or that product. There are so many examples of how a product has become popular thanks to the mention on a blog or a review. Brand unknown before they have carved out their slice of market simply thanks to web advertising.
An example? EOS Lip Balm has become a consumer product without traditional advertising, but only thanks to websites independent bloggers (Lime Crime, Anastasia Beverly Hills, Urban Decay) who reviewed it after a simple photo taken by Kim Kardashian on Instagram and turned viral in less than a day.
THE beauty-trends created by bloggers on Instagram and Youtube are increasingly one effective showcase so much that the older ones fashion brand challenge each other to grab the influecer more later than the moment so they advertise their product and make it a essential purchase.
If you are curious you can visit the following channels (both in Italian and in English) and collect as many suggestions as possible on the various ones look that you can also do on your own: ClioMakeUp, KissAndMakeUp, Temptalia, Chiara Facchetti, Jaclyn Hill, Huda Beauty.
And what do you think? Have you ever followed the fashion advice of a beauty blogger?
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